Julie Pelletier - VP / Purchasing Director
Professional recognized for my natural leadership, specialized in business development, determined and efficient, with over 25 years of experience in negotiation, purchasing and marketing, the last 10 to evolve in the pool and spa industry. Being results-oriented and with excellent knowledge of the cooperative, franchisee and corporate environment, I understand the reality of today industry. When I do not run to find an innovation, I run outside to keep fit and maintain my cruising speed !!
Stefano Ferri - Director of Business Development
Anyone who knows me will tell you that I am passionate about cultivating partnerships with store owners and managers, and working with them to achieve or maintain the maximum performance and value of their business.
I enjoy harnessing my 15 years of experience with one of Canada’s largest pool & spa retailers in both retail and retail-support, to assist our members with supply chain management, purchasing, sales, marketing, business administration and business growth.
I love to learn, and I encourage feedback from the “front lines” so that together we can share our combined knowledge and constantly improve our offering to meet and exceed customer expectations.
Scott Harper - Digital Director
With 29 years of experience in the swimming pool industry, my knowledge has allowed me to perform many tasks from retail management for one of Canada’s largest swimming pool dealers to corporate marketing, event coordination and IT services.
Coming from a family of artists and craftsman, I have developed a passion to create and a strong attention to detail. When not in the office providing operation and IT support, I maintain a busy hobby-oriented personal life, including computers, electronics, 3D design, 3D printing, photography, woodworking, and tabletop gaming.
Adam Pizzacalla – Operations Coordinator
In my nine years of experience in the pool and spa industry, I have participated in every aspect of a retail business including cash, customer service, sales, stock, shipping and receiving and forklift operating. I have also worked a lot with inputting, recording and acquiring data for things such as purchase orders, pricing, pool and spa products and marketing brochures and documents. In the future, I plan to become bilingual and expand my skills and experience into the marketing section of the industry as well.
Ron Baluch - President
With a degree from McGill University, and my unique marketing and promotions experience gained through working in radio and the bar industry, I joined the pool and spa industry in 1992 as owner of a Pool & Spa retail store called Sensational Spas in Montreal. Over the years as VP Sales and Marketing for several of Canada’s top hot tub manufacturers and as a LeisureScapes store owner, I was able to earn deep insight into what it takes to create a great pool and spa retail experience.
Today, as President of The International Pool Group, I work passionately to inspire business owners to reinvigorate their businesses and meet the ever-changing needs of modern consumers. I am committed to working with both members and our supplier partners on creative ways to move our group and our industry forward.
Family, water skiing, laughter and music are some of the things from which I derives inspiration, and I am always available to discuss new ideas.
“Being an IPG member has allowed our company to expand with the overwhelming amount of new product availability. Also, great support and quick responses from the staff
—Shawn Bruinsma, Blue Horizon Pools and Spas
Being a member of the International Pool Group has opened many unique opportunities to us that we wouldn’t have on our own, and it has helped strengthen our successful business. Networking, marketing tools, and improved vendor relations are just a few of the advantages we benefit from daily. We are truly stronger together
—Rhett Bradshaw, Vantage Pools
As a founding member of IPG, I find the value of membership just as important today as it was when I first started. networking with peers, plus incredible buying benefits has kept me competitive and a leader in my market for over 30 years. Membership in the group also enables me to stay in tune with the industry changes, something that would be difficult to do as an independent store
—Peter Kelly, Carefree Pools